How to make a good cold email?

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Fgjklf
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Joined: Tue Dec 24, 2024 3:19 am

How to make a good cold email?

Post by Fgjklf »

To make a good cold email, you need to:

be brief and objective;
ask questions;
use a strong CTA.
Learn more below!

1. Be brief and objective
Recipients often read their emails on their cell phones between meetings, so it’s best not to take too long to explain why you’re contacting them.

Be objective. Tell your potential customer right away who marketing list of plumbers you are, where you got in touch, the reason for your message, and how your company can help them solve their problem. Keep in mind that your email needs to add some value to the customer’s life.

For example: Hi, [lead name]. [Name of a mutual contact] sent me your email and would like to talk to you about our solution.

2. Ask questions
Data shared by Klenty shows that using a question in the subject line can increase the open rate of cold emails by almost 49% . This is because people feel compelled to respond.

However, avoid generic questions. The best thing to do is to think carefully and use questions that pique the readers’ curiosity and relate to what your company offers, such as: “Why do X% of companies in segment Y close in less than 5 years?”

3. Use a strong CTA
The CTA is the call to action in your email. This is where you suggest an action for the sender, such as replying to the message or clicking on a link.

Therefore, it needs to be strong, attention-grabbing and direct. Remember that the customer needs to know what to do right away. Here, it is worth including a simple farewell and a request for a response. Another alternative is to use a button, if the CTA encourages access to a link.

>>>> Learn how to make a good CTA in: call to action — what it is and how to convince the user in 4 practical tips
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