Google puts into this category someone

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Who visited one page of the site and left. Accordingly, for single-page sites, the bounce rate can be taken into account only in Yandex.Metrica. But it is much more effective to use this metric not as a KPI, but as a starting point for improving traffic quality: for example, in the same Yandex.


Metrica, you can see with the help of Webvisor on which element the user decided to leave netherlands consumer email list the site. Number of queries in the top. This metric as a KPI is sometimes offered by unscrupulous agencies: a businessman is shown a long table of queries and promised that he will definitely be in the first places in the search results for them.


It is not clear why a business needs this and how it will affect sales, but I have met customers who agreed to work according to this scheme. As a result, they received the top in the search results for queries that they do not need in principle. For example, it is not very difficult to bring the low-frequency query “kitchens with gold fittings” to the very top of the search results, but why does a businessman who does not make such fittings need it? There is nothing wrong with working with low-frequency queries if you choose them correctly.