How to build brand awareness using email marketing

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That’s their “product” it can be hard to quantify your expertise, and it is even harder to justify charging for it. This means coaching has a fairly long sales cycle: someone has to not just find you, but like you and trust you before they even consider paying you for your services. You’re not going to sell an hour of your coaching services through a pay-per-click ad, and you certainly can’t successfully auction off an hour of your time on ebay.

You have to build trust, and a gambling data mexico user list lot of trust, to get paying clients. Email is especially well suited to trust-building, because while you can’t sell an hour of your time via a pay per click ad, you can certainly “sell” a free ebook about how to overcome a specific problem that you specialize in helping people solve. Then you can send a series of follow-up emails – an autoresponder – to build your relationship with this client.

What makes this a game-changer is that it can all be done on autopilot. You can be building relationships with an almost unlimited number of people all at the same time, all while you are doing other things, like working with actual paying clients. If you tried to do this long-term relationship-building with each prospect individually, you’d end up earning about five cents per hour. Your ideal coaching clients have to like your personal approach, and your personal worldview.