Another example is Starbucks. A novice barista mistakenly served a customer the wrong coffee eight times. Despite this, the customer remained calm and friendly. The manager of the establishment noticed this situation and gave him a VIP card. The customer shared the story on TikTok, and the video went viral. People appreciated the humanity of the company, which emphasized its values even in seemingly small things.
Small businesses can too
You don't have to be a large corporation to use humanity in marketing. Even small vietnam customer email list businesses can create a positive image by responding to customer concerns:
Admitting mistakes. If there is a shortage or other problem, quickly correct the situation: replace the product, add a nice bonus, such as a chocolate bar or an apology card.
Honesty in communication. Open communication with clients and acknowledging your mistakes will help avoid negativity and even turn it into your advantage.
Starbucks: humanity in simple things
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sumaiyakhatun29
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