The percentage of visits indicates the share of total website visits attributed

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To each competitor in your industry. You can view them in total or by channel. Competitors with a higher percentage of visits receive more traffic, which means they have a larger market share.

If you’re not sure what this means for you, take a look at the Total Traffic Trends graph (on the right), which compares your domain’s traffic over time to the total traffic received by all your competitors.

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Note the traffic share that you and each of your competitors have. If you want to dig benin email list deeper, you can break down the traffic by channel or benchmark it against the total traffic of the market.

Understand the audience
While market share can tell you which competitor has the most significant influence on your audience, it doesn't tell you what type of audience that is.

Understanding your audience demographics can help you connect with your customers and create products and services that effectively meet their needs.

For this step, you can conduct your own market research through questionnaires and customer surveys . Or you can quickly discover basic information about your market audience with Market Explorer’s Demographics report .