Customer-centric approach: The customer is at the heart of IBM’s mission, and the language of the statement clearly reflects this ethos. By directly addressing “our customers,” IBM affirms its unwavering commitment to identifying and addressing customer pain points. The focus on creating value for customers reflects IBM’s customer-centric philosophy, which prioritizes understanding customer needs, delivering personalized solutions, and fostering lasting relationships.
Continuous Progress: The strategic choice of words like “advanced technologies” and uae mobile phone number list “most advanced information technologies” underscores IBM’s commitment to continuous progress and innovation. To maintain its position as an industry leader, IBM understands the importance of staying at the forefront of technology. This commitment to innovation drives the company’s investment in research and development, as well as its ability to anticipate and adapt to emerging trends in the technology landscape.
IBM Vision Statement
IBM's vision statement reflects the company's ambitions and long-term goals for its future growth and impact on the world. It summarizes its fundamental purpose and outlines its desired position in the global information technology industry. The vision statement reads as follows:
“To be the most successful and vital information technology company in the world. Successful in helping customers apply technology to solve their problems. Successful in introducing this extraordinary technology to new customers. Important, because we will continue to be the source of much of what is invested in this sector.”
Let's break down and analyze each aspect of IBM's vision in detail: