In this article, we will discuss some popular advertising formulas and consider “safety precautions” when working with them.
1. ODC
Let's start with a very common formula on the Internet - ODC. Like most of the formulas given in this article, it is an English abbreviation, which is deciphered as follows:
Offer — the essence and benefit of your offer.
Deadline — time limit.
C all to action - a call to immediate action.
Texts written according to this formula are often used on landing pages, fitting whatsapp group in iran perfectly into the F pattern - the area of primary attention of the Internet user.
We used the ODC formula when developing a landing page for a blinds manufacturer.
At first glance, this model is quite simple and clear. However, when implementing it, you need to adhere to at least two rules:
First, express the benefits of your offer in numbers - consumers trust specifics more. It is very preferable to indicate both the proposed discount in money or percentage, and the terms of service / product delivery.
Secondly, in order to motivate the consumer with a discount or promotion, use a simple but effective trick: if the product is inexpensive, use a discount in percentages, if it is expensive, express it in money. Also take into account the following point: according to research, consumers favorably perceive discounts from 5% to 30%. Discounts of 3%, etc. do not motivate them, and a price reduction of more than one third may arouse suspicion.
As you can see, in the example above we stated a 25% discount and promised to install the blinds within 3-5 days.
This formula can be used in many situations, even in advertising SMS. However, do not be fooled by its simplicity! In reality, these are complex tasks: to come up with an offer that will hook, and also to formulate a limitation that will be believed.