6 Advertising Formulas That Make Fortunes
Posted: Sat Dec 21, 2024 3:58 am
Several generations of advertisers have worked to derive these formulas for you. However, the ability to use them determines who will be enriched by them - you or your competitors. After all, this is not a recipe for a "magic pill", but verified formulas of psychological reactions - if you do not know how to use them, they will harm you.
In this article, we will discuss some popular advertising formulas and consider “safety precautions” when working with them.
1. ODC
Let's start with a very common formula on the Internet - ODC. Like most of the formulas given in this article, it is an English abbreviation, which is deciphered as follows:
Offer — the essence and benefit of your offer.
Deadline — time limit.
C all to action - a call to immediate action.
Texts written according to this formula are often used on landing pages, fitting whatsapp group in iran perfectly into the F pattern - the area of primary attention of the Internet user.
We used the ODC formula when developing a landing page for a blinds manufacturer.
At first glance, this model is quite simple and clear. However, when implementing it, you need to adhere to at least two rules:
First, express the benefits of your offer in numbers - consumers trust specifics more. It is very preferable to indicate both the proposed discount in money or percentage, and the terms of service / product delivery.
Secondly, in order to motivate the consumer with a discount or promotion, use a simple but effective trick: if the product is inexpensive, use a discount in percentages, if it is expensive, express it in money. Also take into account the following point: according to research, consumers favorably perceive discounts from 5% to 30%. Discounts of 3%, etc. do not motivate them, and a price reduction of more than one third may arouse suspicion.
As you can see, in the example above we stated a 25% discount and promised to install the blinds within 3-5 days.
This formula can be used in many situations, even in advertising SMS. However, do not be fooled by its simplicity! In reality, these are complex tasks: to come up with an offer that will hook, and also to formulate a limitation that will be believed.
In this article, we will discuss some popular advertising formulas and consider “safety precautions” when working with them.
1. ODC
Let's start with a very common formula on the Internet - ODC. Like most of the formulas given in this article, it is an English abbreviation, which is deciphered as follows:
Offer — the essence and benefit of your offer.
Deadline — time limit.
C all to action - a call to immediate action.
Texts written according to this formula are often used on landing pages, fitting whatsapp group in iran perfectly into the F pattern - the area of primary attention of the Internet user.
We used the ODC formula when developing a landing page for a blinds manufacturer.
At first glance, this model is quite simple and clear. However, when implementing it, you need to adhere to at least two rules:
First, express the benefits of your offer in numbers - consumers trust specifics more. It is very preferable to indicate both the proposed discount in money or percentage, and the terms of service / product delivery.
Secondly, in order to motivate the consumer with a discount or promotion, use a simple but effective trick: if the product is inexpensive, use a discount in percentages, if it is expensive, express it in money. Also take into account the following point: according to research, consumers favorably perceive discounts from 5% to 30%. Discounts of 3%, etc. do not motivate them, and a price reduction of more than one third may arouse suspicion.
As you can see, in the example above we stated a 25% discount and promised to install the blinds within 3-5 days.
This formula can be used in many situations, even in advertising SMS. However, do not be fooled by its simplicity! In reality, these are complex tasks: to come up with an offer that will hook, and also to formulate a limitation that will be believed.