A Closer Look at 7 Popular Market Research Methods

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kexej28769@nongnue
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A Closer Look at 7 Popular Market Research Methods

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Now that we have covered the different types of market research, let's take a closer look at some of the research methods used to collect data.

Different methods produce different types of data. So before you begin, think about the type of information you are looking for.

Interviews
Interviews allow for in-depth discussions with people in your target greece email list audience. They can be free-flowing and unstructured, or structured and detailed. Although interviews are often recorded, the recording can influence people’s responses.

Before interviews, develop a list of questions. What kind of information do you need? Here are 4 areas to consider:

Customer weaknesses.
Client goals.
Brand awareness, preferences and prices.
Psychography.
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Focus Group
Focus groups consist of 5-10 people who represent your target audience . These people share their thoughts on some aspect of your business. The sessions are typically recorded. Pay attention to patterns in responses and tone of voice, facial expressions, and body language.

When reviewing your data, look for:

Words or phrases that repeat themselves.
Similar reactions (confusion, frustration, joy).
Inconsistent reactions or peripheral opinions.
Quotes that capture the essence of the group's feelings, reactions, and opinions.
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