Empowering Renewable Energy with Special Data

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The peculiarity of B2B sales is that the seller and the buyer become partners focused on long-term interaction. Each party appoints one responsible specialist or team. Often, before concluding the first deal, partners negotiate for several months.

In the B2B model, impulsive purchasing decisions are impossible. Sales are built on arguments, logic, and calculations.

Sales Cycle
Preparation. The seller studies the company to which he plans to offer cooperation. Specialists analyze the field of activity, market position, goals, mission. Based on the information collected, they decide how to position the product to interest the potential customer at the first meeting.
Establishing contact. You can meet representatives of the company you are interested in at a professional event, such as a conference or forum. Often, managers make cold calls chinese overseas asia database to make the first contact.
Identification of needs. At this stage, it is important to understand the criteria by which the client makes a decision on cooperation, what is important to him, who is the decision maker.
Presentation. The manager talks about the product from the point of view of benefits, focuses the potential client's attention on the advantages. The presentation is held at a meeting or over the phone, depending on the circumstances.
Objection handling. If a potential customer does not ask questions or express doubts out loud, the manager needs to identify objections independently. Successful cases, successful contracts, and feedback from other customers are used for handling.