Make Your Emails Mobile Friendly

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Personalize Your Emails
Emails with personalized email pipelines have 26 higher open rates . Personalization has become the holy grail of marketing today across all industries. Whether you’re an ecommerce merchant, agency business, or SaaS provider, your emails should speak directly to your potential customers and address their pain points.

But personalization doesn’t mean you have to send a different message to each recipient — simply changing the subject line of your email can do the trick.

Source: Martech
Source: Martech
Include the recipient's name in the email subject line. Instead azerbaijan whatsapp number database of "Dear Customer" or "Dear User," use "Dear John." The same goes for the email body. Instead of starting the email with a generic salutation, address the recipient by their first name.

80% of emails are opened on a mobile device, and with mobile usage rapidly increasing, this number will increase in the future. Checking emails on a phone is the first thing most people do in the morning. So if your emails are not mobile-friendly, more than 80% of your recipients will not be able to consume your content. If you continue to send emails that are not mobile-friendly, subscribers will unsubscribe.

It used to be that when few people had mobile phones, you could segment your mobile audience and send them mobile-friendly emails. That’s no longer a viable option, as almost everyone checks their email on their phone. It’s crucial to make all of your emails mobile-friendly.