Opt for a more sensitive, emotional and human language

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How to make branded content It can be difficult to know where to start with branded content, so here are some tips to remember to get it right. 1. Research what topics interest your consumers Before you start creating branded content, you need to have an idea and think about a theme. To do this, put yourself in the shoes of your consumers and ask yourself what they share on their social networks and what content they usually like. You can use tools like Buzzsumo , for example , which is specifically used to find the content that works best for your buyer persona .



I also recommend that you ukraine phone number list research your competition and influencers in the sector. New Call-to-action 2. Use the right tone Branded content must connect with your audience, and for that to happen you must avoid the typical direct sales pitch. . 3. Make it entertaining, valuable and memorable People remember things that catch their attention or provoke emotions. The more valuable and interesting the content, the more memorable it will be. If you want your branded content to be successful, you'll need to tell a story that inspires and connects with your audience.



That way, you'll get viewers to relate that emotion to your brand. 4. Bet on a multisensory format If you want to reach the hearts of your audience, images can fall short. On the other hand, a video with audio can work much better when it comes to creating an emotional experience for viewers. 5. Get your campaign talked about Your content will connect with a lot of people and you need to be prepared to be talked about . That's why it's important to keep your brand's social media up to date, especially Twitter, and be prepared for anything.