Why is it worth tracking where our customers are calling us from?

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When you run a business, you probably get a lot of calls every day. But list of spain cell phone numbers do you know where the callers got your phone number from? From a website, a friend, or maybe an advertising banner? This data is very important because it will help you check the effectiveness of your marketing activities.

Many people mistakenly claim that their advertising campaign in Google Ads or Facebook Ads is not working well because the conversion on the website has not increased dramatically. In this case, it is important to remember that customers also use phones to obtain information of interest to them or to order products. Measuring where your customers get your number from is very important.

Call Tracking – Is It Worth It?
You've probably encountered the fact that the owner of a company or its employees ask where you found out about their products or services and wonder why they need such information. This is very important because then they can adjust their marketing strategy accordingly, including advertising.

If during such a conversation they find out that you saw their ad displayed on Facebook , it is information for them that it was made correctly and reached the right people.

Another way to track where your customers got your company number from is call tracking, which is tracking where the number was taken from. It could happen that a user saw your ad, entered the site, took your number, and made a call.

According to what Google Analytics monitors, the user did not use your offer, but simply left the site, did not place an order and did not buy your products or services. But is that really the case? Not necessarily, he could have placed an order via phone contact. According to Google Analytics, the ad did not bring the intended effect, but the truth is quite different, which is why tracking phone calls is so important .