This Social Media Recruiting Strategy Can Simplify Recruitment Challenges

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Social media is the savvy recruiter's favourite tool. Recruiters now have greater access to top candidates, making it easier than ever to find the right person for the job. The use of various social networks has helped businesses streamline the way they recruit, vet and hire candidates. In fact, social recruiting helped companies find 42 percent of their applicants and 14 percent of their hires last year.

But recruiting via social media requires more than posting a job opening, and without sweden phone number resource guidance from an experienced social media agency, your social recruiting efforts may be in vain. Here are some common hurdles you need to overcome to make recruiting via social media work for you.


Social media recruiting strategy can simplify recruitment challenges
Go where the conversations are for your industry to find top candidates.
1. Finding the top candidates in your industry
In order to find the best candidates, you have to go where the conversation is. And while LinkedIn is the clear favourite for employers (favoured by 93 percent of businesses), Facebook and Twitter are gaining ground, too. Creative businesses can't rule out Pinterest, and Google+, since these platforms are getting traction, too. Industry-specific social networks can also be an excellent source of candidates.

2. Being transparent about what it's like to work for your company
Millennials favour transparency, so you can't create social profiles for the sole purpose of recruiting candidates. Today's job seekers want to know what it's like to work for your company, but they don't want the glossed-over version. They want an inside peek at your company culture, what's going on behind the scenes and what it's like to be an employee on an average day. They want to interact with you, to see what you have to say. Transparency, honesty and a little bit of humor are required in the social arena.