Keep internal links consistent

[kexej28769@nongnue]

If your website has many parameterized URLs, it is important to signal to crawlers which page not to index and consistently link to the static, non-parametric page.

For example, here are some parametric URLs from an online shoe store:


In this case, be careful and consistently link only to the static page and never to the list of italy consumer email parameterized versions. This way you avoid sending inconsistent signals to search engines about which version of the page to index.

Canonicalize a version of the URL
Once you have decided which static page should be indexed, remember to canonicalize it. Set canonical tags on parametric URLs, referencing the preferred URL.

If you create parameters to help users navigate to your online shoe store landing page, all URL variations should include the canonical tag that identifies the main landing page as the referring page. For example: