The sign of growth is certainly the progressive “aging” of the user audience for Tik Tok and vice versa the progressive attraction of young people in the professional social network Linkedin. TikTok is currently the platform that is able to retain users the longest, with a greater number of hours. What does this mean? First, it gives us a data point about the djibouti business email list health of the platform. Second, the algorithms will try to chase TikTok, will highlight engaging video content, and will characterize the feeds with “content suggested for you”. LinkedIn , on the other hand, is the most popular social network in the business sector, visited every day by thousands of professionals and HR managers.
Over the years it has undergone a substantial evolution, going from a social media for job search to a real virtual square in the B2B field where professionals connect with each other for business purposes. It is also used by companies as a B2B Social Media Marketing tool . It is essential not to underestimate an aspect of LinkedIn that is truly fundamental: like most platforms nowadays, in addition to being a social network it is also a search engine, in this case a search engine for content, people and job offers. The conclusion is therefore predictable: Online, clothes do make the man.