French startup Ten Ten has emerged with an innovative and, at the same time, controversial proposal.
Veronica Barberena
Veronica Barberena
June 26, 2024 — 4 minutes reading time
Ten Ten: The revolution of retro communication
Image by @cottonbro on Pexels
Ten Ten has achieved viral success with its app that reinvents the concept of walkie-talkies, offering a unique and retro form of communication that has captured the attention of users around the world.
Innovation and Nostalgia: The Success of Ten Ten
Ten Ten has resurrected the vintage communication device healthtrax corporate email list from the 80s and 90s, bringing it into the digital age. The app allows users to instantly communicate with friends and family via voice messages, emulating the experience of traditional walkie-talkies. This simplicity and nostalgia have been key to its rapid rise to global popularity.
The app stands out for its ease of use: users only need to hold down a button to send voice messages, which are then instantly transmitted to the recipient. This mechanics is reminiscent of classic walkie-talkies, but with the advantage of being connected via the internet, allowing for global coverage. The ability to create communication groups and the option for privacy have added layers of functionality that appeal to both young and old.
Comparison with other social networks
Comparing Ten Ten to other social networks like Instagram and WhatsApp, we find significant differences in approach and functionality:
Instagram : This platform focuses on sharing images and videos, with a strong visual and content creation component. Users interact through likes, comments, and direct messages, making it a platform more geared toward exposure and creative content. Instagram allows users to follow accounts of interest, explore visual trends, and participate in influencer culture, which differs significantly from Ten Ten’s direct, vocal approach to communication.
WhatsApp : This is a more traditional messaging platform that allows you to send texts, images, videos, and make voice and video calls. WhatsApp focuses on direct and private communication, offering a full messaging experience with end-to-end encryption. WhatsApp’s flexibility in terms of message formats and its wide global adoption make it a robust contender in the communication space, although its focus is not as niche or nostalgic as Ten Ten’s.
Ten Ten : Focuses on instant communication via voice messages, emulating walkie-talkies. Its simplicity and retro user experience are its main attractions, along with the ability to create unlimited groups of friends and the instant transmission of voice messages. Ten Ten's virality has been driven by its simple use and the appeal of modernized old technology, something that contrasts with the more complex and varied functions of Instagram and WhatsApp.