Examples of advertising using cookie-less ads

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Shannon's Cookieless Retargeting Ads
Shannon, a marketing support company, has introduced cookieless dynamic retargeting advertising, adopting a method that does not rely on third-party cookies to track customer interests and behavior.

This technique, called "post-cookie dynamic retargeting advertising," makes it possible to deliver ads to users in real time based on their online behavior and interests.

This allows for effective ad targeting while respecting user privacy.

Example 2: Google Discovery Ads
"Google Discovery Ads" provided by Google rcs database is also one example of a successful example of cookieless advertising.

Google Discovery Ads is a new ad delivery system developed to meet both user privacy protection and advertiser needs.

The system delivers ads based on content context and user intent while protecting user privacy.

As a result, we are able to effectively deliver advertisements that match the interests of our users.

The current state of cookieless advertising and its future prospects
Restrictions imposed by modern browsers' built-in privacy features
In recent years, many browsers have come to include built-in features to protect user privacy.

These privacy features are intended to limit the use of cookies and prevent user tracking.

Typical examples include Safari's "Intelligent Tracking Prevention (ITP)" and Firefox's "Enhanced Tracking Protection (ETP)."

These features allow you to protect your privacy by limiting the storage period of third-party cookies or blocking them completely.

Google Chrome has also announced plans to phase out support for third-party cookies, with support for third-party cookies set to end by the end of 2024.