Formulate the purpose of the survey

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1.
A survey may be useful if you need it for one of these reasons:

It is necessary to create a portrait of the target audience. For example, before scaling the business, you need to find out who will go to the cafe, what is the income of these people and, for example, whether they have children. This will help to understand in what direction to develop further, as well as to create more effective advertising campaigns - for example, through Yandex Direct .
You need to find a solution to a problem. Let's say few people lebanon telegram mobile phone number list come to business lunches or many people complain about the quality of food. A survey will help you find out what the reasons are for customer dissatisfaction and how to fix it.
It is necessary to determine whether the new product will be in demand. For example, an entrepreneur is thinking of updating the menu. You can find out what dishes customers like and what kind of presentation is important to them. And only then decide whether it is worth spending money on developing new items.
You need to find out the current situation. It is better to survey customers regularly - to always know what is happening in the business. For this purpose, waiters can ask guests simple questions like "Did you like everything?" and "How do you like the new salad?" This will help to quickly collect feedback and improve customer relations.