The market is constantly changing, and companies must be prepared for these changes. Diversification allows you to be more flexible and adapt to new conditions. For example, if one of your products loses popularity, you can compensate for this by offering other products or services.
Diversification
Forms of diversification
Product diversification
Product diversification involves adding new products or services to an existing product range. This can be either creating completely new products or modifying existing ones. For example, a well-known cosmetics company may decide to launch a hair care line.
Geographical diversification
Geographic diversification involves bulk sms vietnam expanding into new markets or regions. This can be especially useful for companies operating in a local market that are looking to increase their share of the international market. This can significantly increase sales and reduce dependence on one region.
Conglomerate diversification
companies operating in different industries. This allows for a stable business portfolio to be created, minimizing the risks associated with fluctuations in one of the industries. For example, an electronics company might acquire a food company, thereby expanding its horizons.
Diversification
How does diversification affect business?
Diversification can have a significant impact on all aspects of a business, from financial performance to corporate culture.
Financial results
Conglomerate diversification involves acquiring
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