Which makes video leads more valuable

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However, 51 percent of marketing professionals worldwide say video content offers the highest ROI. And, according to the Aberdeen Group, marketers who create video content earn an average of 66 percent more leads per year. Why? Reading does not indicate a high level of interest. Reading a blog on how to analyze my social media data only takes a few minutes; the investment is low and so, often, is the level of interest.


That’s why Sage created an interactive quiz that increased their lead generation by 48 percent. b2b content marketing sage quiz And while you can track stats like downloads, page visits, and uk business email database free time on page, there is no real way to tell if written content was consumed. Video and webinar content, however, indicate a higher level of interest. It requires a longer time commitment, and it is easier to track how much of a video someone watches.




Which makes video leads more valuable. Gordian, a construction tech company, uses video to drive $6 million in revenue. You can then use a CRM to follow up with prospects who finish a video, or further qualify leads by gating longer video content or playbacks. 5. Deliver the right content at the right time So, you’ve created awesome content and it is getting traffic, but that traffic isn’t ready to lay down their hard-earned dollars for your product or service.