6 social media strategies to improve your visibility

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Social media is a fantastic tool to promote your business, many of your potential customers are there and the hype doesn't seem to be stopping anytime soon.

To take advantage of the potential that social media represents, you need to produce content, free up time and/or resources to answer your fans/prospects/customers' questions and create beautiful visuals! The virtuous circle that you should seek to set up is the following:

-> I optimize my online presence -> I am reached by people who like my brand -> fans become prospects (thanks to my website) -> prospects become my customers

If some of you have neglected your online presence, have empty and deserted pages and profiles on social networks, have not yet dared to get started, here are 6 web marketing strategies to help you get back on track

Create a plan and follow it
By defining a plan, a social media strategy , all the bulgaria email list efforts you make may be in vain and will take too much time. Set the number of tweets, posts you want to post per day. This number is not fixed and is likely to change according to your needs, however, it will give you a point of reference.

Tip: To get an idea of ​​how many posts you should publish, look at your competitors and industry leaders.

As you monitor and explore the internet, gather the content that seems relevant to your target audience in a file and distribute it in your editorial calendar . This way, you will have several publications ready in advance that you can plan. Still, keep some freedom to maintain spontaneity!

To help you organize all this, you can use tools like Hootsuite , Buffer or Sproutsocial for example.

Respect the specificities of each media
It is very tempting to duplicate the same post on all the networks where we are present. This is not a good idea, because each network has its codes, its practices, and it is important to take them into account! Indeed, you will not necessarily have the same audience on Facebook as on Linkedin for example. In the same way, if you go on Pinterest or Instagnram, you will work more on the visual aspect of your publications, which will be less important with Twitter.

Don't hesitate to use the statistical tools available to you to find out a little more about the people who follow you and adapt your content accordingly.

Care for your community and cherish the exchanges
If you are contacted on your Facebook page or on Twitter and you never respond, it is extremely negative for your image and little by little a feeling of distrust risks setting in... Not only are people who remain without a response likely to turn to your competitors, but you are also depriving yourself of an opportunity to create a connection with your potential prospects. And then providing a structured and thoughtful response to a question asked allows you to strengthen your credibility and build your authority.