Before we talk about the advantages of mobile marketing, let's go back in time a little and imagine that you're in 1997, just 20 years ago. Now imagine that you want to buy something, anything, but first you want to do some research to get better information. So you reach into your pocket to grab your phone and... uh-oh!... there's nothing there. You wonder, how did people do it before when they wanted to find out about brands and topics of interest?
And even though in 1997 nobody felt the need to connect to whatsapp philippines the Internet through cell phones or tablets, in 2017 we cannot live without them. Today, staying connected through mobile devices is part of our daily lives, and strongly influences the way we relate to brands. This is how something called Mobile Marketing emerged.
What is mobile marketing?
As the name suggests, mobile marketing refers to all marketing actions designed for mobile devices. This does not necessarily mean that these actions do not make use of other channels. In fact, as we will see in a few examples later, some of the best mobile marketing campaigns integrate different media, including offline.
Importance of mobile marketing
We live in an era in which cell phones are part of every daily routine, which is why mobile marketing is more useful for giving your business more visibility.
The marketing world is increasingly aware of the importance of advertising on mobile devices, which is why every campaign must consider this medium as one of the strongest for promoting its brand.
5 reasons to implement mobile marketing
For the record, some statistics:
80% of people who surf the Internet have a smartphone.
48% of people begin purchasing research via their mobile device.
40% of mobile searches are for local businesses.
88% of those who search for a local business on their mobile phone call or visit it within the next 24 hours.
Mobile email opens have increased by 180% in the last three years.