Developing a business model

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Should we focus solely on industry analysis when making such an important decision as, of course, starting a business, expanding abroad or launching a new product? Experts advise conducting market research, analysing competitors' activities, industry trends, etc. Such an analysis will certainly dispel some of your doubts and help you decide: is it worth investing? After all, the cost of obtaining such data is disproportionately low compared to the resources lost as a result of wrong business decisions. Data on market take-up, regulations, entry barriers or customer preferences seem essential. On the other hand, opinions are divided on the analysis of competitors' product portfolios. Not infrequently, such information can prove fatal.

We agree that it is important to know how companies in the latvia email list same industry operate. It is useful to know the business model, the outreach activities used, the policy for reaching out to customers and, of course, the prices. However, focusing too much on these aspects can lead to a situation where the entrepreneur tries to look like his competitor in order to match him in everything. Shouldn't the goal be to make our product unique and the company as a whole distinctive and even unique? We should not try to win with a product that is easy to copy or counterfeit. What should differentiate a company from others is the business model. What does this mean?

The simplest definition is that it is "the way a company makes money." At the heart of the model is the value proposition, or product portfolio. However, this is understood as the unmet needs of potential customers that our company will be able to respond to. The value proposition is understood as the set of services/products offered for each target group. It is important to start building the business model precisely by identifying the customer segments, since they are the axis of the model. The relationship that the company will create with all the interest groups, starting with suppliers and ending with customers, will also be important. Alex Osterwalder in one of the most popular business model concepts (" modelo de negocio ") describes how organizations create and provide value to their customers . According to the author, nine blocks must be considered, which represent different aspects of the company's operation. Below is an example of Osterwalder's model.