Anyone who works in marketing knows that they can never stand still. There is always new content to read, a new concept to study, a new strategy to implement.
Do you know why? Because marketing follows changes in society's behaviour and always needs to be adapting. That's why there are so many types of marketing, which serve different situations, needs, channels, companies and consumers.
If you follow us regularly on the blog, you must have already phone number philippines learned about various types of marketing. Now, in this article, we have gathered many of them!
There are more than 80 modalities to learn about, analyze and apply in your strategies. In most of the topics, you will see a case and you can also access the full post on our blog to delve deeper into the subject. So, let's go!
1. Digital Marketing
We start the list with this marketing that we love so much! Digital marketing is the strategy carried out in the online environment, which includes: content marketing, social media and search, for example.
Marketing is becoming increasingly digital as people have shifted to consuming content online, moving away from traditional vehicles like TV and radio.
If this is the type of marketing that most interests you, check out our ebook on the subject. It's very comprehensive and you'll see how much you learn!
2. Offline Marketing
As for offline marketing (or traditional marketing), it involves all actions outside the Internet, such as an advertisement in a newspaper, the distribution of merchandising, telemarketing, for example.
Even though marketing is migrating to digital, the trend is for actions to become increasingly integrated, without the barrier between online and offline.
When it comes to shopping, for example, integration between online and physical stores offers a better customer experience. In the UK, fashion retailer Oasis provides a good example of this: