First, create a channel and upload videos. If you want to eventually gain a large audience, you also need to create a video marketing strategy that is compatible with YouTube's search algorithm . This will make it easier for YouTube to endorse your videos and show them to more people.
YouTube is also a search engine, so it's important to optimize your videos for search queries. Find out what people are searching for on the platform, how many times a month they are searched for, and what companies are competing for those keywords. That way, you can target keywords that will bring more eyeballs to your videos.
Of course, getting noticed on a video platform is one thing, but making your videos high-quality and engaging is another entirely. Mix visuals, audio, and text to keep your audience engaged. Consider adding subtitles to your videos to make them accessible to a wider audience.
Podcasts provide insight
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Many of us have listened to Apple Podcasts, Google Podcasts, or Spotify while jogging, running chores at home, or in the car. Podcasts are easy to consume, can be played in the background, and listeners get value from them, which is why people are using this distribution channel to conduct interviews and discuss thought leadership.