When is PEST analysis used?

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PEST analysis is an especially useful tool for companies that are just starting out or planning to expand into foreign markets. Analyzing the company's macroeconomic environment is also an action worth undertaking if the organization is struggling with a loss of market position, a decline in profits, or a general deterioration in the company's health.

Where to find information for PEST analysis?

To find useful information to perform a PEST taiwan phone code analysis, it is helpful to use:

Yearbooks and manuals of the Provincial Statistics Office,
prospectuses,
banking publications,
training courses, seminars and conferences,
annual reports of companies,
publications of scientific institutions,
media,



legal journals,
specialized magazines,
web portals,
fairs and exhibitions.
It is important to remember that any source from which information is extracted must be verified. This will avoid errors when carrying out a PEST analysis and ensure the reliability of the results.

Other useful business analysis

Often for macroeconomic analysis Companies use PEST analysis in conjunction with other tools, which provides a clear understanding of the situation and allows to relate internal and external factors. The most common ones carried out in conjunction with a PEST analysis are:

SWOT analysis ,
Porter's 5 Forces Analysis .