Email could be really powerful, done the right way. As is face to face networking, as is going out and meeting people in person at the doorstep. I mean, go knock on the door, field sales reps. If you combine telephone prospecting for setting appointments with going out and meeting the people in businesses that are around the people that you prospect to? Absolutely worthwhile doing.
I work with real estate developers in the United States canvassing neighborhoods, knocking on doors, having those conversations. Maybe we’ll go back to carrier pigeons and smoke signals, but the telephone absolutely stone-cold works.
Pick it up. Don’t be afraid of it, and the way that you make it your best friend, cause it’s not going to do it for you.
EA: Brilliant. One thing that I always get with prospecting is this number of core connects, isn’t it Jeb. And you can make, you know, 20, 30 prospecting calls and maybe only get five connects.
I find, and it’s covered off again in your book, it’s the philippines telegram data messages that you leave and the power of that message, and you have a section, “Leaving effective voicemail messages that get returned”.
“Hi, it’s Johnny here from estateagents.com. Can you give me a call?” Is not really going to cut it, is it?
Jeb: No. If you think about a voicemail message, most of your calls are going to go to voicemail. That’s just the truth. So I always ask people, “What’s your biggest challenge?” and they go, “All my calls go to voicemail.” I go, that’s what I challenge is the fact. The fact is, is that most calls are going to go there.
So, if your call goes to voicemail and you’re going to leave a voicemail, leave a voicemail that gives you the highest probability of A) getting your call returned and B) getting information to them that allows you to begin to tell your story. So a voicemail should be around 30 seconds. No more than that. And in the book, I give you a framework that will double your callbacks. That’s not going to change your life, because most people are getting a 2 to 4% callback rate. So if you double that, it’s not going to change everything for you.
Why Should Should Leave Good Voicemail Messages
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