The numbers have spoken, now all that remains is to interpret them correctly and know how to implement strategies to personalize the attention provided through customer service.
Solution: The better your segmentation process works and the more knowledge you have about your buyer persona, customer service will feel personalized. But in addition to this, customer service agents must always know the customer's personal information and have access to their interaction history to never lose sight of who they are and what their relationship with the brand is.
An example of a personalized attention strategy that pays off big time can be employed using abandoned shopping carts . Send an email to customers who left a purchase unfinished and you will see that a percentage of them will come back to finish what they started.
Of course, remember to express the true value of personalized attention philippines mobile database by reminding them exactly what products or services were left in their cart and, above all, how these will make their life better.
3. Asking customers to repeat what they have already said
Few feelings are as unpleasant as asking a question or explaining a situation and then having to repeat it minutes later. Not to mention if that happens when you are making a complaint or claim.
Remember that HubSpot study that says the second most frustrating scenario for customers is being put on hold? Well, with 33% of the results, the first most frustrating scenario is having to repeat their request.