Cascade communications — sending a message through multiple channels. This allows you to send messages through alternative channels if the initial ones remain unanswered, thereby increasing the chances of interaction.
4. Upsells — offering more expensive or advanced versions of a product at the time of purchase. This tool allows you to increase AOV and overall profit. It is important to offer products and options that are truly useful to the client: irrelevant offers can alienate the audience and increase CR.
5. Cross-selling — offering related products and services to stimulate additional purchases. Like upsells, this tool helps increase AOV, overall revenue, and customer satisfaction — due to the completeness of the solutions.
reward and bonus systems that motivate customers to attract potential facebook data buyers from their social circle to the brand. This tool allows you to organically increase your customer base and reduce the costs of attracting new customers.
7. Loyalty programs — reward systems for repeat and regular purchases. Discounts, gifts and special offers for loyalty program participants stimulate repeat purchases, thereby increasing RR and LTV.
8. Personalization — tailoring messages to specific customers. This tool helps increase engagement and responses to marketing campaigns, i.e. it directly affects AOV, RR, and NPS.
We regularly measure LTV, Churn Rate and NPS in our business community of servicefans.ru service fans. Based on the measurements and feedback, we improve the onboarding processes and the participants' stay in the community so that they become even more comfortable and participation is useful.
As Bill Hewlett said, you can't manage something until you measure it. But you should only measure metrics when you are ready to implement the results of measurements in the life of the company, and not just boast about the result at industry conferences.