considering their options

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Complex sales funnels
In most cases, the sales funnel of a B2B company is more complex than that of a B2C company. There are a number of factors to consider when analyzing the sales funnel of a B2B business.


Think of it this way...

Compare the consideration, research and planning that goes into buying a pair of sneakers to investing professionally in a new CRM system for a large company.

It's very easy to know which process is going to be more complex, right?

There are different requirements for a B2B company to be visible to search engines at each stage of the sales funnel. From the consideration stage, when potential customers interact with you for the first time, to the action phase, when the sale is closed.

A B2B marketer needs to know their audience inside out, which usually means going deeper than what is typically done in B2C.

Don’t think of it as a bad thing, though. Having a complex sales funnel means, at least from an SEO perspective, that you have more opportunities to get targeted traffic appearing at each stage.

Low volume keywords
More complex sales funnels often translate into a higher number of search terms that potential customers use to find suppliers. In most cases, this means a lower volume of keywords than in B2C.

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B2B SEOs need to master their keyword research skills . They need to adapt thailand mobile database to their audience, find search queries that align with their audience’s intent and that are grouped across the sales funnel.

The idea is to find specific keywords that allow you to target a specific audience with content that pushes them towards the next stage of the funnel.

Low conversion rates
Another unique challenge of B2B SEO is low conversion rates, at least compared to B2C.

Note: We are talking about click-to-sale conversion rates here, not click-to-inquiry.

But closed sales are often more valuable than B2C sales. A successful B2B strategy focuses on attracting traffic that is specifically looking for the products and services you offer. Find a niche, know your audience, show why your proposition is the solution to their problems, and you will succeed.

Demonstrate your experience through leadership
While there’s no denying that consumers pay attention to where they shop (never underestimate the power of brands), B2B customers shop differently.

B2B buyers want to be sure that their purchase will meet their needs before they even contact a company. They want to make sure that you can offer the right solution to their problems before they talk to you or fill out a form.

Part of the complex sales funnels we’ve mentioned takes place in the evaluation phase: when a customer is . Hopefully, one of those options will be your brand.

But you need to be in a position to demonstrate your knowledge, to show that you are a leader in the industry and that your company is the right fit. You can do that through leadership.

According to the Marketing Insider Group :

Thought leadership is a type of content marketing where you leverage the talent, expertise, and passion of your business or community to answer the big questions that concern your target audience about a particular topic.

While there are many ways to position your community (remember, people buy from people and personal brands are important in B2B) as experts in a field, best practices include.