A direct ranking factor in Google

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If you see an increase, your SEO efforts are likely working. If not, you may need to try something new or work a little harder.

User Experience Metrics
While it's probably not , it's important to see how users interact with your content.

And Google Analytics can help you with this.

Specifically, pay attention to the bounce rate (the number of users who "bounce" off your page without clicking anywhere else):

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Approximate session duration (the amount of time people typically spend on that page before leaving):

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And pages per session (the number of other pages a user visits after landing on that page):

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Please note that there are no "good" or "bad" benchmarks here. These are more just metrics to keep an eye on as you make changes to your page.

If these metrics improve, your changes are likely having a positive impact nepal mobile database on your website's user experience.

7. Make sure your site is optimized for mobile devices

Recent industry research indicates that 9 out of 10 people access the Internet from a mobile phone. In addition, Google now uses an index that only takes into account the mobile version of your website .


You'd be surprised how many audits I've performed on sites that don't complete this step: ensuring all content is secure.

It doesn't matter whether you use relative or absolute URLs, as long as they are up to date on the site. You can switch to relative URLs if you prefer, but if your site relies on absolute URLs, use a search and replace option against your database if your site allows it. This will help you eliminate any existing instances of mixed content.

Make sure your URLs are properly prefixed with https:// after making the transition, and you shouldn't experience any major issues.

Don't prevent Google from crawling your new HTTPS site
You need to make sure that all elements can be crawled from your robots.txt file. Unless you have a folder that really shouldn't be indexed, then it makes sense to allow Google to crawl everything on the site, even CSS and JS files. If your site doesn't allow CSS and JS files to be rendered, you may run into problems.

If you don't allow a critical CSS or JS element to be displayed on the page, then Google won't be able to understand the full context of the page, which is an important part of achieving higher rankings. Plus, in about 99% of cases, there's no reason to exclude CSS or JS files in this way.

The Site Audit tool is useful for implementing HTTPS. It shows you any issues you may have and offers recommendations for fixing them.

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Check everything during your migration
Regular monitoring of your site is critical to a successful migration to https://. Check Google Search Console, Google Analytics, and double-check any other reporting software you use. If you haven't updated http:// to https://, you should do so as soon as possible. That way, you won't run into any more issues that could hurt your SEO efforts.

Try Semrush's Site Audit Tool

And save time

Find the errors on your website →
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HTTP:// vs. HTTPS:// – Which is Really Better?
For SEO beginners, it is a daunting task to figure out the details behind choosing a secure or insecure protocol. Here are some points that can help you make a decision:

Do you have an eCommerce store that uses sensitive credit card information and personal data? Then securing your website with HTTPS is your best option. It will help spread goodwill and trust among your online customers, and ensure that you don't make the mistake of being too open to web attacks. Your online reputation will also be ranked more positively.

What if you don't have an eCommerce store, but you deal with people who submit their information (for example, through a lead generation site)? Then you should use HTTPS. People count on the security of the web to protect them, along with their personal data, from being compromised. This choice helps add another layer of trust and legitimizes your business.

Should you use Let's Encrypt's free option? That depends. Are you just starting out and don't have the budget for it? Then this is a good option. But if you're a business making many thousands of dollars, you'd be better off using a more expensive option like GeoTrust or Comodo. Both do the same thing when implementation goes well, but in marketing, perception matters.

Whether you choose to stay at http:// or move to https:// is up to you. But, when it comes to creating a more secure website, making the jump to https:// is a great option to take advantage of.
To find out if your site is mobile-friendly, run a Google Mobile-Friendly Test .