Email chains can be different, for example, built around australia whatsapp number an abandoned cart: Abandoned Cart Email Sequence Abandoned Cart Email Sequence The content of the letter depends on your audience. If you send letters to clients who choose inexpensive bouquets and it is important for them to save money, focus on the price. Depending on your product niche, segmentation for your mailing list will differ, but overlapping audiences can still be identified: men who are looking for a gift for their significant other; men who buy themselves a long-desired thing dedicated to the holiday; men looking for gifts for friends, colleagues and relatives; women who are looking for a gift for their significant other; women who buy themselves a long-desired item dedicated to the holiday; women looking for gifts for friends, colleagues and relatives.
Keep in mind that audience segments may overlap, and avoid this when you are collecting a mailing list. The client is unlikely to understand your idea after receiving several different chains of messages, and this will also blur the statistics. Track possible overlaps between audience segments to ensure that your mailings are not duplicated for one client.
Track possible overlaps between audience segments to ensure that your mailings are not duplicated for one client. And to save your mailing budget, delete customers who have already purchased from you in previous emails. 4. Launching contextual advertising The second stage in building an effective funnel for the holidays is contextual advertising. It works much better in conjunction with a launched email newsletter, through which we catch up with people who were interested in a certain product and have already come to you from a letter.