Palladium Hotel Group was looking to boost direct-to-consumer sales. With this in mind, how could we help them achieve the increase in web conversions they were looking for? This is the case in our work with Palladium.
The Palladium Hotel Group was looking to increase conversions on their website. They came to us for an SEO audit focused on internationalizing the brand. From there, based on the analysis we conducted, we began working on developing and executing a content marketing and SEO revamp plan to ensure their online presence was as strong as their brand.
But before we go any further, what is Palladium?
The Palladium Hotel Group, based on the island of Ibiza, has over 50 years of experience in hotel operations. Palladium founder Abel Matutes Juan sought to create paradise for his guests and offer them greece phone number data top-notch experiences. Although initially started in the Balearic and Canary Islands, today, Palladium has grown by leaps and bounds. The chain operates 44 properties under ten brand names, including Ushuaïa Unexpected Hotels, Hard Rock Hotels, OnlyYOU, TRS, Grand Palladium Hotels & Resorts, as well as Palladium Hotels, with a total of 14,000 rooms. Palladium hotels can be found in Spain, Italy, Mexico, Brazil, Jamaica and the Dominican Republic. In its most recent ranking, Hosteltur , a publication specializing in the hotel industry, ranked Palladium as the 10th best hotel chain in Spain.
Palladium came to us because they wanted to improve their international web positioning and were in the process of switching to a new website.
The audit we initially conducted focused on international SEO , as well as going over a variety of technical components. The results of that audit brought to light some critical issues that were hurting their SEO and, as a result, their direct-to-consumer conversions and sales.