To avoid your non-ideal clients, look out for these markers:

[rifat28dddd]

What do they need? And if they don’t have it—is it a dealbreaker?

Stop Rooting for the Anti-Hero: Why You Should Build a Non-Ideal Client Profile
Now that you know alllllll about your ideal clients, it’s time to meet the enemy: your non-ideal clients. ‎

Taylor Swift GIF
These are the clients you do not want to work with because they won’t succeed with your services, and they might destroy you in the process.

Now, we get it. New coaching businesses often struggle to stay financially solvent, and thus, any amount of offered cash—even if you are coaching baseball and they want to learn golf—is hard to turn down.

But at no point in your coaching journey—even the bahamas telegram data uncertain start—should you lock in non-ideal clients. We did that with some early-stage customers ourselves, and it nearly killed us. They drain resources, frustrate team members, and always, always fall flat.

That’s why you need a non-ideal client profile, so you can actively market against and turn down these kinds of clients. It helps your team identify—and circumvent—temptation.


You have to chase them down for their business. Just stop.
You must overly convince them of your value, because they don’t understand or value your expertise.
They don’t complete their homework. Coaches offer guidance toward successful outcomes, but clients must always do the heavy lifting.
They can’t pay full price for your services. And discounts cheapen your value.
They struggle to communicate their progress barriers. What mental, physical, emotional, etc. barriers are creating the holdup?
They aren’t willing to move beyond those barriers, aka, they don’t think it’s worth it, because this pain point isn’t a priority for them.
Like your ICPs, the NICPs include information like:

Pain points, and how those manifest
Budget expectations
Team size (if applicable)
And more
But instead of “find these people and sign them up,” the NICP tells you who not to sign up. This will keep you focused on your ideal clients, and building your ideal coaching business.