Visualization of the customer's path to the exhibition center

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Having worked out the maximum number of consumer touchpoints with the brand, it is important to try to go through this path yourself or with real customers. Literally try on their shoes, looking at your brand and offer through their eyes.

All received data, requests, and ideas, without exception, need to be recorded. A mind map with attached photos (screenshots) and a description of what the client sees and feels on the way to the office, sales floor, on the company's website, or on social media pages is perfect for this.



Fragment of visualization of the customer's path to the used car expo center

As a result, it is important to get some insight from the client, his true motivation, cambodia rcs data the value scale according to which he will make a decision about interaction. Since the true motives for making a decision almost always differ from the declared ones, it is necessary to deeply immerse yourself in the psycho-emotional state of the client on the path of making a decision and interacting with the brand.

This will enable marketing to convey the necessary emotional messages and company values ​​to the target audience, and will simplify the selection of value propositions and benefits for the sales department.

At this stage, it is important to work with the real motives and barriers to answer the key question: why hasn't the customer gotten what they want/are looking for yet?