Google has also spoken out about people

[sumaiyakhatun29]

Paradox. Every marketer actively engages the audience. Educates, entertains. A good specialist also segments the target audience and formulates different messages. At the same time, according to Grant Kirkwood from Unitas Global, people are tired of advertising, even the most creative. How to save marketing? It would be good if you could agree with an ideological leader about unobtrusive brand advertising. Earned media placement is coming back into fashion - "word of mouth" (consumer posts on social networks or tweets from opinion leaders affect the brand's reputation).

Being fed up with direct advertising. It has decided not to allow third parties to collect users' cookies. Google's blog cites a study by the Pew Research Center:

– 72% of people feel that advertisers and IT companies track online activity. 81% of china rcs data respondents admit that the risks associated with collecting personal data outweigh the benefits.

Google is concerned: if nothing changes, we risk forgetting about a safe Internet forever.

A year and a half ago, Chrome announced that it would no longer support third-party cookie collection. The era of tracking is coming to an end, and those who fight for information security will certainly be pleased. Now, using DNS leak detection tools , anyone can track what marketing agencies, ISPs, and third parties know about them.

But internet marketers are not too happy, because now it will be more difficult to work.

As Stephanie Shrive of PowerChord writes in Forbes: to communicate the message to the target audience, marketers need to come up with new strategies. Otherwise, the consumer's intention will remain a mystery to them. Of course, the audience has the right to provide personal data to the brand. But how to persuade the target audience?

I am addressing this question to an employee of the Product Development department at a telecommunications company.