Our customers have consistently found that

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For example:


“What we’ve seen time and time again is…”
“There have been a number of customers who recently made the switch from Competitor A to us and what they told us was…”
“If you look at the reviews of both products on third-party sites like G2 and TrustRadius, one of the trends you’ll notice is…”
“Gartner just released their latest magic quadrant report for our space and what they called out was…”
While this concept seems simple, it requires practice.


We’re so used to sharing our personal perspectives that uae telegram data phrasing stories in the context of another’s experience is something you need to get in the habit of doing in customer-facing situations.Infomercials are fascinating because, in just two minutes, they can take normal, everyday products like kitchen knives, blenders and cleaners and elevate them to the status of things you can’t live without! While infomercials are often captivating, repetitive, and a bit schlocky, sales professionals can learn a great deal from them about how to pitch a product.

One of the infomercial’s most compelling traits is efficiency—the way they almost magically overcome a buyer’s status quo bias and quickly move them to purchase.


One minute it’s 2 am and you’re lying in bed, watching an infomercial, about to fall asleep; the next minute a Magic Bullet is being express-shipped to your door!

To achieve this, regardless of what product is being pitched, the messaging approach itself is often formulaic. An easy-to-follow story creates and drives attention, leading the viewer through a series of simple, easily agreeable arguments that culminate in a product-centric call to action.