Amazon is an American e-commerce company and retail media. The Amazon online store has dozens of product categories and is visited by a wide variety of consumers. Through advertising, virtually any brand can find buyers there.
To start advertising, a brand visits the Amazon Advertising website and registers. The site is a powerful advertising office where brands create and manage their own advertising. For example, they bid on keywords.
Amazon Ads only charges if users click on your ad
Amazon Ads only charges if users click on your ad
Amazon has three types of advertising in total:
Sponsored Products: Ads appear alongside regular catalog search results.
Sponsored ads: This is when a brand's logo is china phone number data displayed next to a group of products.
Display advertising. Advertising is seen by specific groups of users, for example, residents of a certain city.
eBay
eBay is an American company that organizes online auctions and sells products online. The service allows brands to promote products through special listings labeled "Promoted." Products in the listing appear at the top of the catalog search results. Alternatively, they can appear on product pages as recommended.
Brand Advertising on eBay
Brand Advertising on eBay
Criteo
Criteo is a retail media network where brands advertise across multiple sites through one central platform.
On Criteo, brands can buy ads from companies like Costco, Target, Best Buy, CVS, Walgreens, Staples, Walmart, Kohl's, Meijer, and Macy's. This way, a brand can be placed on multiple sites through one interface. Criteo also works in Russia.
If a brand wants to post ads with different retailers, it goes to Criteo and manages several advertising campaigns through a single interface.
If a brand wants to post ads with different retailers, it goes to Criteo and manages several advertising campaigns through a single interface.
Walmart
This is an American company that sells food, electronics, cosmetics, furniture, and clothing. It has its own advertising center, Walmart Connect. Through it, brands gain access to a huge amount of customer data for advertising settings.
On Walmart, advertised products are placed in separate listings that appear in catalog search results or in the shopping cart. There is an option to place display ads on popular pages of the site.
Walmart Connect has also begun inviting brands to display ads in physical stores at self-checkout counters and in aisles.