4. Working with content

[sumaiyakhatun29]

Content should be regular and useful. Very often, organizations/companies publish material the way they want to present it. But you need to put yourself in the shoes of your readers and focus on the benefit.

You shouldn't write : Ivan Petrov, CEO of "Expert Experts", an expert in the most relevant field, a member of the most expert association, spoke about the consequences of non-payment of VAT for advertising in Ukraine at the link...

Analysis: the question is relevant and interesting, but no one will finish reading until portugal rcs data the topic is announced.

It's better this way : Ivan Petrov, CEO of "Expert Experts", spoke about the consequences of non-payment of VAT for advertising in Ukraine, as well as the risks for the targetologist and his client...

Analysis: the target audience will pay attention to the topic from the first line, expand the text of the publication and then follow the link. The author's name will be remembered if the material is useful, "without water" and will help a person in their professional life or other areas.