Who is our audience?

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Work based not on tools, but on the client. Understanding customer portraits and needs is the key to building the right communication in the company.
Once a clear portrait of the client is formed, you will always know at which touchpoints you can interact. As a result, you will better understand where and to which traffic channels to direct communications, how to improve the usability of the site, and create more effective creatives without spending a lot on designers.


Example of an audience description

After analyzing the description of the audience, we will have several interesting south africa rcs data conclusions. For example, we know that farmers often work in family businesses, learn all the nuances from their own experience. And also - this is a very spoiled and harsh audience. Any manifestation of incorrect communication and farmers often take all proposals "at bayonets."

Conservatives in agriculture are people who are difficult to reach online, so it is very difficult to get high coverage through these touchpoints. Farmers rarely use social networks and they are not so active in "visiting websites."

In agribusiness, you cannot rely on SEO and contextual advertising as the most effective communication channels, because the conservative audience is not used to using them.
This means that you need to look for a way out and come up with alternative options for promoting your product or service. You should also take into account the fact that marketing in the agricultural industry requires knowledge about the product, the specifics of the work, and so on.