How to set up a carousel ad

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These can be viewed in Ads Manager, with the former being displayed as a metric called "link clicks" and the latter as a metric called "outbound clicks."

By using multiple collection ads and comparing the data obtained from each, you can verify, for example, whether it is more effective to use a still image or a video for the main visual, which product images should be displayed as sub images and in what order, and which of the five types of instant experiences is most effective.

This will help you continue to increase conversions with your Facebook Collection Ads.


The official Facebook page provides a clear explanation of how to set up Facebook carousel ads, and we have included the URL below, so please take a look.

There are two ways to set up carousel ads: using the Catalog Manager or setting it up from the submission screen without using the Catalog Manager.

If you plan to use collection ads long term, you manufacturing directors email lists can use the catalog manager. If you just want to try out collection ads, you can set them up from the submission screen without using a catalog, which will allow you to work more time-efficiently.

Learn
moreCreate a collection ad from Ads Manager (Facebook for Business)
Choose products to feature in your collection ad (Facebook for Business)


Creative formats and their specifications available for collection ads
As explained in Chapter 1 of this article, three types of formats can be used for Facebook Collection Ad creatives: still images, videos, and slideshows. Each format has its own recommended aspect ratio and file size. We have summarized them below for your reference.

Reference
Collection Ad Design Specifications (Facebook for Business)


Things to keep in mind when using Facebook Collection Ads
Limited campaign objectives available when using collection ads
Facebook ads have 11 different campaign objectives, but if you use collection ads, the campaign objectives you can choose from are limited to four: "traffic," "conversions," "catalog sales," and "increased store visits."

Please note that if you select another campaign objective, you will not be able to use collection ads.


Instagram shows fewer products below the main image than Facebook
In Chapter 1 of this article, we explained that collection ads can display four product images below the main image, but in Instagram feeds, only three product images are displayed below the main image.

You can create and set up a collection ad after deciding where to distribute your Facebook ads. If you select both Facebook and Instagram as the distribution locations for your ads, you can set four secondary product images, and three of them will be selected at random to be displayed in your Instagram feed.

Reference:
Collection Ads on Instagram (Instagram Business)


There are limited situations where collection ads can be posted on Instagram.
When using collection ads on Instagram, please note that you can only set up delivery when creating them within a newly created campaign; you cannot create a new collection ad on Instagram within a campaign that has already been created.


Tips for getting better results with Facebook Collection Ads
In this chapter, we'll show you how to get the most out of your Facebook Collection Ads.

In addition to the information provided in this chapter, Facebook has also released a few other tips.

The URLs of the articles that contain these points are listed below, so please refer to them as well.

Citation
Collection Best Practices (Facebook for Business)


Sub-images should display items that are likely to be purchased.
To get results with Facebook Collection Ads, it is important to display three or four product images below the main image that are likely to interest or motivate users to purchase.

Specifically, these could be products that are on sale, are cheaper than other products, or are available in limited quantities.

Doing these things can significantly increase your ad click-through rates, so be sure to give it a try.