Augmented reality allows interactive objects to be displayed in real physical space. When furnishing a home, this technology can help users make purchasing decisions without leaving their home (or work, or on the way to work, etc.).
IKEA is one brand that is already taking advantage of this opportunity.
The IKEA app lets you place any product in your home or office space using AR
The picture above shows how the IKEA table model fits into a real space. You just need israel phone number data to choose the product you are interested in and place it in your room. In the picture, the 3D projection of the table is placed in front of the real table to make it easier to compare them and understand how the new table will fit into the interior.
Even though online stores now offer detailed product descriptions, consumers still have trouble shopping because they can't imagine what certain products will look like in real life. IKEA apps aim to change that.
Take a photo of an item using the IKEA app and find a similar product in the catalog
The IKEA app makes shopping easier with the feature described above. Users launch the camera and point it at any real-world object. Maybe they like the bookshelf at the hotel where they are staying or the chairs at a friend’s house. All they have to do is take a photo of the item and allow the IKEA app to access that photo. The app will then suggest similar items from the IKEA catalog.
IKEA app shows user similar products
As you can see, the app not only offers similar chairs, but also tables that match them.
Use cases
If you have or want to create a mobile app that sells products to B2C or B2B consumers, and those products need to fit well into their physical environment, a feature like this will be useful. You can save time and instead of scheduling office meetings or having lengthy phone conversations convincing customers that your products will work for them, invite them to try them out for themselves.