Real Estate Mediation: what is it and how to use it to resolve conflicts?

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Real Estate Mediation is a process of resolving conflicts in the real estate sector with the help of an impartial mediator , presenting itself as a crucial step towards an amicable resolution, avoiding the judicialization of disputes.

Therefore, based on the principles of negotiation and mediation, this approach aims to resolve disputes between parties involved in real estate negotiations, such as purchasing, selling, leasing or property management, without the need for judicial intervention.

Essentially, this type of mediation emphasizes cooperative dialogue, allowing the parties to negotiate solutions that satisfy their interests more quickly and economically, avoiding litigation.

Furthermore, real estate mediation is also used to resolve issues regarding property rights, neighborhood or contracts.

As stipulated by Law No. 13,140/2015 , mediation practices (also applicable in the real estate sector) must be guided by the following principles:

Good faith
Confidentiality
Impartiality of the Mediator
Equality between the parties
Autonomy of the will of the parties
Search for consensus
Informality
Orality
Why implement mediation practices in real estate agencies ?
The implementation of mediation practices in real estate lithuania whatsapp data agencies presents a set of advantages that range from the reduction of conflicts and litigation to increased customer satisfaction and potential loyalty.

To understand this, let's consider a hypothetical scenario involving four parties: Joana (landlord), Marcos (tenant), Carlos (broker) and the Real Estate Agency. Therefore:

Marcos, a tenant, is in financial difficulties, facing problems with late rent payments. The broker Carlos, from real estate agency X, suggests mediation to resolve the situation amicably.

During the meeting organized by the real estate agency, Marcos explains his situation and Joana expresses her concerns. With Carlos' help, they reach an agreement: Marcos will have 30 days to pay off the debt and will pay a reduced amount over the next 5 months.

In this hypothetical scenario, following the mediation of Carlos and Real Estate Agency X, it was not necessary to take the conflict to court, maintaining a respectful and financially attractive relationship for all parties involved.

Thus, mediation strengthened the reputation of the real estate agency as a facilitator of dialogue and collaborative solutions, and of Carlos as a professional attentive to the demands and success of clients.

Check out each of the advantages in detail below.


Reduction of conflicts and litigation
By promoting a space for open and cooperative dialogue, mediation allows the parties to identify their real needs and interests, facilitating the search for solutions that meet both sides.

This avoids the judicialization of disputes, which often involves high costs and long processes.

Thus, real estate mediation not only speeds up conflict resolution, but also minimizes the emotional and financial strain on the parties involved, creating, at the same time, a harmonious and productive environment in the real estate sector.

Improved relationships between customers and employees
Mediation also promotes improvements in relationships between clients and employees within real estate agencies.

By adopting a mediating approach, real estate agents demonstrate a commitment to transparency and effective communication. This strengthens trust between the parties, creating a more collaborative and respectful relationship.

Open dialogue, a characteristic of mediation, allows expectations to be managed clearly, resulting in more positive and lasting interactions. This improvement is essential for the sustainability of any real estate agency, contributing to a healthy and productive work environment.

Increased customer satisfaction and loyalty
Real estate brokerage practices are directly linked to increased customer satisfaction and loyalty . By resolving disputes efficiently and amicably, customers feel valued and heard, which increases their trust in the company.

It is worth noting that a positive experience in resolving conflicts promotes a favorable image of the company, encouraging customers to return and recommend its services to third parties.

In this sense, loyalty occurs when customers realize that the real estate agency is concerned with meeting their needs and solving problems proactively, establishing a cycle of satisfaction that benefits everyone.

How to implement Real Estate Mediation in your processes
The success of real estate mediation depends on the implementation of strategic conflict mapping processes, preparation of mediation protocols, implementation of practices and monitoring of results.

Check out each one in detail below.

Process mapping
Firstly, it is necessary to analyze the stages of the relationship with customers and employees, from prospecting to finalizing contracts.

With detailed mapping, real estate agencies can highlight recurring situations that generate conflicts, enabling the introduction of mediation strategies.

This analysis helps to define which areas are most likely to cause friction and disputes, allowing mediation to be incorporated strategically to resolve issues before they become litigation.

Creation of mediation protocols
The creation of mediation protocols must be based on the principles of Law No. 13,140/2015, which establishes clear guidelines on how mediators will act.

These protocols should include steps such as selecting the mediator, the initial approach to the parties and conducting the meetings.

It is also necessary that, during the preparation of the protocols, the importance of the principles of confidentiality and commitments of good faith be reinforced.

With standardized procedures, real estate agencies ensure that mediations are conducted in a consistent and fair manner , promoting trust among all parties involved.