Top 5 Books on Word of Mouth Marketing

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Andy Sernovitz "Word of Mouth Marketing: How Smart Companies Get People Talking About Themselves."

Products and services are a constant topic of conversation among people. Which beauty salon is better? Which car is faster? A person can criticize a product, or he can recommend it to his friends, and write a positive review on the Internet, thanks to which the company will get more clients.

How to persuade someone to do something like this? In fact, everything is simpler than it seems: it is enough to learn how to handle word of mouth. And Andy Sernovitz's book will help business opportunity seekers email list you with this. The author tells how to push people to talk about your company and what is needed for these conversations to promote the brand.

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Emanuel Rosen "The Anatomy of Word of Mouth Marketing".

This work on word of mouth marketing can probably be called the most complete of all existing ones. The book is full of interesting and funny stories from real life, provides the results of research on the issue under consideration. The author found the perfect balance between the theoretical foundations and practical application of word of mouth marketing. The reader will easily learn everything necessary and apply the acquired knowledge in life: initiate a marketing campaign, stimulate it and evaluate the effectiveness of their actions.

There have been many changes in the online space recently, so while maintaining the basic principles of the first edition, the material in the book has been revised to suit today's realities.

Kirill Gorsky "On the Air - Word of Mouth. A Practical Guide to Referral Marketing."

The book tells how recommendations can help in promoting goods and services. And even if the company has a limited budget or none at all.

Justin Kirby, "Word of Mouth Marketing: Viral, Word of Mouth, and Conversational Marketing."

The author writes about completely new, more effective ways of influencing the audience and forms of disseminating information. Word-of-mouth communication is considered the most effective means of brand promotion. By filling the market with positive rumors about the company, you can greatly increase sales. According to the author, two-thirds of companies in the United States owe their economic growth to this method.

Jonah Berger "Contagious. The Psychology of Word of Mouth. How Products and Ideas Become Popular."

Some stories and videos go viral, while others pass by unnoticed by users. Why does this happen? This book will not only answer this question, but also tell you how exactly to create infectious content. The author describes practical methods that make it easy to make super-popular advertising or write a creative message.