Banner with product recommendations selected for the user. Placed on the general product catalog page.
How does this work
The algorithm built into the site automatically determines the user's gender, age, interests and past purchases and, based on this information, offers them products. This simplifies the buyer's life in conditions when more than 100 products are presented in a product category.
when a product category contains more than 100 products
Another way to personalize your offer is to display a banner with a related product and explain why you suggested that particular product.
banner with related product
Implementation
What problem does it solve: helps the user find the right product faster.
Cost: from 500 rubles to 5 thousand rubles per month - depends on the volume of business.
Difficulty of installation: simple.
Who to contact: myWidget, Rees46.
Read also: Recommender systems: what are they?
4. Subscription in messengers
What is this
Widget for subscribing users to notifications in messengers. To subscribe, just click on the messenger and start receiving the newsletter in the messenger.
These messages are opened 3.5 times more often than emails.
How does this work
A widget is installed on the site, to which the company's pages on Facebook and VKontakte, a bot in Telegram and a public account in Viber are connected. When entering the site, the user sees a widget with greece phone number data an offer of a discount or a gift for subscribing. To subscribe, you do not need to enter an email - subscription is done in one click.
The company gets the opportunity to make a full-fledged mailing: send system notifications, talk about promotions, renew subscriptions, and so on.
The company gets the opportunity to make a full-fledged mailing: send system notifications, talk about promotions, renew subscriptions, and so on.
Implementation
What problem does it solve: one-click subscription to messengers.
Cost: free.
Installation complexity: easy.
Who to contact: TextBack.ru, Leeloo.ai, Manychat (only Facebook Messenger).
5. Search personalization
What is this
Imagine that your customer does not understand the product. Then instead of "Samsung Xpress M2020 printer" he will search for "laser printer" on the site. Personalized search will display the first 5-7 products that best meet his request.
How does this work
A special search personalization algorithm is built into the site. Based on the client's previous search queries and behavior on the site, the algorithm brings the appropriate products to the top.