Why do resources perform so well?

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They contain a lot of information on a single page. The guide above constitutes a whopping 4,422 words. Long-form articles perform better on Google.

Secondly, such guides meet Google’s E-E-A-T principles. Our example above particularly included unique insights from 800+ SEO experts. People naturally link to it when they write about that specific topic.

Brand signals tell search engines and users they can trust you. Your online reputation comes from social proof, author credibility, and what others say about your business.

Your digital footprint builds trust through:

Active social media accounts
Verified business locations
Mentions from trusted websites
Building brand signals and earning authority through off-page thailand mobile numbers list SEO are important steps, but how do you know if your efforts are paying off?

5. Track, measure, improve: The role of analytics
SEO takes considerable time, effort, and money. You want to measure ROI to see whether your tactics yield fruit.

You must look at your SEO analytics and track metrics to evaluate the success of the overall strategy and spot areas that need improvement.

Common tools you can use for SEO analytics include Google Analytics 4 (GA4) and Google Search Console.