Where to get data to create a customer profile

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How to create a customer portrait? There are many methods for collecting user data. Make the most of all available sources for analysis.

Audience survey
To obtain the necessary information, use the following survey methods:

Specialized services such as Yandex.Vzglyad, Google Forms, Anketolog and others.

Social media communities with polls fast food email list among subscribers.

Your site where you can place questionnaires for users.

Email newsletters that can be used to collect opinions.

How to write a request correctly:

Clearly formulate the purpose of the research and divide it into specific tasks. This will help to arrange the questions in a logical and consistent structure.

Keep your questions short and clear, avoid complex sentences. Bad example: "What is your attitude towards pets: cats, dogs, fish, etc.?"

Specify the number of questions and offer a bonus, for example: "Answer five questions and get a gift." This motivates respondents. Don't forget to fulfill the promise - otherwise you will lose trust.

Use open-ended questions for more detailed answers, rather than just "Yes" or "No."

Do not give any hints in the survey, let respondents answer freely.

Interview with a client in a deep research format
This format is very useful when working on a consumer portrait in marketing. To conduct an interview, you should prepare a list of questions in advance and invite the client to a conversation. To attract his attention and interest, you can offer him participation in a promotion or a discount on a product.

Interview with a client in a deep research format

Source: shutterstock.com

Questions should be aimed at collecting information about the buyer, including his name, date of birth, place of residence, profession, attitude towards your product, problems he faces, as well as his emotions and motives.

To create a customer profile, the survey should help identify their needs, preferences, and behavioral characteristics. For example:

What are this person's habits?

How does his day usually go?

Who does he live with?

What is he striving for?

What is he afraid of?

How does he choose what to buy?

In-depth interviewing is an effective method for collecting information about a client, which helps to identify his emotions, values, motivations and problems.

To prepare for the survey, write questions with a focus on psychology. You can also ask the client to take the test or discuss the results with a psychologist. This approach can be difficult, since not everyone is willing to participate in such research.

To attract a person to an interview, create a focus group and offer them pleasant bonuses: a subscription, a gift, a discount, or the opportunity to test products for free.

Want to know how to create a psychological portrait? To do this, you need to choose a bright representative from each segment of the target audience and conduct research.