What else you need to do to turn around

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Finally, you want to view engagement reports to check who has received and seen your messages. And if you can then create groups of highly engaged or non engaged, even better! Think of the communications you can then send to reward those who are you most engaged, or those who aren’t.

Website integration
It doesn’t matter what website you use, you need to integrate your new software with it, so people can easily find and book onto sessions and events that you have created. Make sure that it’s easy to make payments and manage their details and preferences in their own account. This can save a lot of administration time and chasing payments!

You want a good looking booking page that aligns well middle east rcs data with your current website and branding, plus an easy to use back-end to do a range of administrative tasks like viewing attendees, contacting them by email or SMS and managing contacts in a secure CRM for future use.

Simplify payments
It’s a consistent theme that people expect a smooth booking process online and key to that is making payments as simple as possible. Make sure that you find a system that can offer a range of payment options, such as direct debit, credit and debit card and the likes of PayPal. You should be able to choose which types you offer and also take payments on site if you prefer.

To make sure you can easily record payments, you need strong financial reporting that shows you invoice amounts, any payments made and any amounts that are outstanding.

Something that will help with your administration tasks is automatic payment reminders and chasing when a payment has been missed, you can even have automatic retries for payments that fail. All of this will help you stay on top of your finances and make sure that you’re getting the funding that you need to run your activities.

You can expect to pay a small transaction fee for payments, ranging from 1.5% upwards, depending on the payment provider. We recommend looking at passing this cost on to people as a booking fee, as people are used to paying these small amounts for a range of services and it keeps your operational costs down.