Online Services for SEO Analysis of Website Position

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One of the standard procedures regularly performed by SEO specialists is the analysis of the site's position in search results. Today, there are many competing platforms offering analytics services (not limited to simple monitoring).

Even without delving into the topic, you can immediately find about twenty services for tracking positions. The choice of one or another system is determined by its cost, additional functions and convenience. Seven leading services that have proven their usefulness are compared in the table below (although, of course, you can gmx email list always expand the list of parameters analyzed).

Here are the seven main services:

Topvisor;

Seolib;

Key Collector;

AllPositions;

SE Ranking;

Rush Analytics;

Seopult.

First, study the table, and then we will decipher each parameter.

Detecting Up and Down URLs

Some clarifications regarding the parameters for comparing services:

Tracking positions in Yandex and Google search results. Everything is obvious here: the online tool allows you to record the site's positions in leading search engines.

Covering multiple regions with one project: Multiple geographic regions can be added to each project.

Traffic statistics: analysis of traffic sources and the number of clicks from search results.

Competitor statistics: tracking the visibility and positions of competitor resources.

Detection of sanctions/filters: checking for the presence of post-filters that lower the site in search results, and sanctions such as overspamming, over-optimization, affiliation, etc.

Tracking the dynamics of positions and exporting data: allows you to monitor changes in the site's positions and download the obtained information for further work with them.

Mobile search results for Yandex and Google: positions in search results for mobile devices are tracked separately.

Geo-dependency and commercialization testing: determining the share of commercial pages in search results for each keyword; dependence of search results on geographic region.

CTR x WS Traffic Forecast: An estimate of how much traffic a site could receive based on its current position click-through rate (CTR) and the exact search volume measured by WordStat.

Traffic forecast CTR x WS

Source: RoBird / shutterstock.com

Tracking the dynamics of search query groups: you can monitor changes in indicators for blocks of key queries.

Identifying URLs that have risen and fallen: Tracking the dynamics of individual URLs, taking into account the number of search queries at the top, potential traffic, etc. These metrics help identify the most successful and failing pages.

WordStat frequency collection for free: an option for assessing the popularity of each keyword, which does not require additional payment.

Checking headers, page titles, meta tags: calculating the length of tags in characters, checking the occurrence of keywords in tags and headers, advice on internal site optimization.

Checking the query for each page: checking for exact match and presence of individual words from the key phrase.

Checking URLs for relevance, comparing them with those being promoted: you can specify the URL you are interested in and compare it with the reference page - the one that, in the search engine's opinion, corresponds to the key request.

Recording snippets on request: analysis of snippets (your own or competitors') by keyword in mobile or desktop search results of Yandex and Google.

Saving a copy of search results for a specific date: you can save and view search results for the date you are interested in.

Visibility calculation: calculation of the share of the target audience for whom the site will be visible in the search results for the keywords specified for the project (taking into account the current position of the resource and the frequency of the keyword).

View report as guest users: Ability to give other people access to the project via a permanent link without having to create an account. Guests cannot change settings, only view reports.

API: this is access to the functionality of the online service, output of information for use in your own developments.

Affiliate program: traditional tools for posting referral links, receiving discounts for mentioning the platform and referred clients.

Delegating Yandex.XML limits: you can expand the number of available key phrases in the online service by transferring Yandex XML limits to it.

Availability of a loyalty program, discounts for clients: regular users of the platform can count on discounts, additional limits and other bonuses for loyalty.

Speed ​​of checking hundreds of positions in a search engine: time spent on removing positions for a new project in one search engine.

The cost of checking hundreds of positions in one search engine (within the basic tariff): the amount spent on a one-time removal of positions.